Our Story
At Our Core, We're a Bike Repair Shop — But We're So Much More.
For over 12 years, we've grown from a one-man workshop into a full-service hub for riders of all kinds — road, gravel, mountain, and e-bikes.
We specialise in custom carbon builds for road and gravel bikes, tailored to fit your riding style and goals. Our fully equipped workshop includes an in-house suspension room, a dedicated bike fit studio, and even a gym designed to support rider development. We're also passionate about sharing what we know. Through our growing YouTube channel, we bring you behind the scenes of the workshop, offering tech insights, bike fixes, and cycling advice straight from the tools.
Meet The Team
At Mapdec, we’re powered by a dedicated team of outdoor enthusiasts who live and breathe bikes. Our mission is simple: to work together to help you ride farther, longer, and faster. Whether it’s a quick tune-up or a full custom build, we put in the time, energy, and honest communication your project deserves. We’re here to keep you riding — not waiting.
Hannah | Bicycle Mechanic
Hannah has been in the bike industry for nearly a decade. She leads our custom bike and wheel builds with a passion for precision. Outside the shop, she enjoys bikepacking and exploring the outdoors with her dog.
Tom | Bicycle Mechanic
Tom has been in the bike industry for over a decade and is our workshop creative lead. He works alongside Paul to share tech insights and workshop problem-solving with our YouTube audience. When he's not at the shop, Tom is out riding anything that can get air.
Dan | Bicycle Mechanic
Dan has worked in the bike industry for nearly two years and is our suspension lead, tackling any problem your mountain bike throws his way. When he's not in the shop, you'll find him running ultramarathons in the Lake District fells.
Madeline | Marketing Manager
Madeline brings nearly six years of experience in digital marketing to the Mapdec team. Originally from Canada, she joined the company just over a year ago and quickly became a key part of our marketing efforts. Outside the office, Madeline is an avid rock climber and spends her free time exploring crags across the UK and Europe.
Dominika | Customer Service
Dominika has worked in the bike industry for five years and plays a key role in keeping the shop running smoothly. She’s the friendly face who checks your bike in for service and supports the mechanics with all their projects, making sure everything stays on track. Outside of the shop, Dominika enjoys unwinding by taking long walks with her dog and riding bikes.
Paul | CEO
Founder and driving force behind Mapdec, Paul is a true jack of all trades. From fixing bikes to crafting creative marketing strategies, he’s the mastermind behind the brand’s vision and direction. Paul is also the go-to for customers planning their custom builds—always ready to share ideas and expert advice. A lifelong cyclist and former adventure racer, Paul brings endurance, charisma, and a deep passion for bikes to the shop every single day.
Simon | Executive Director
A passionate rider and long-time supporter of Mapdec, Simon made the leap from customer to investor, bringing with him a wealth of corporate experience. His strategic insight and support have been key to Mapdec’s growth—driving investment in new talent, facilities, and bold new projects. When he’s not at the shop, Simon is riding in far-flung places or breaking records on the local time trial scene—always on a very fancy bike.
How It Started
How It Started
This is the story of how we got started. A project to learn some skills that turned into a business and a decade of learning. We found this original boxed Mapdec Map Board on eBay and filmed our little nostalgia trip.
Company Orgins
