
For decades, the high-end cycling industry followed a single formula: design frames in Western Europe or the US, then send production to specialized factories in Asia. While this model yielded high volumes, it created long lead times, massive shipping emissions, and reliance on complex global supply chains.
At Mapdec Cycle Works, we recently toured 3T’s manufacturing facility in Presezzo, Italy, sitting down with 3T’s technical lead, Enrique, to discuss how 3T is bringing 100% of its carbon frame production back to Europe.
The 3 Tiers of 3T Production Explained
To navigate anti-dumping duties and localized labor costs while maintaining competitive pricing, 3T splits its bike production into three distinct manufacturing tiers:
| Production Tier | Manufacturing Process | What Included / Included Value |
| 1. WPNT (We Paint) | Raw carbon frames made in Asia, hand-painted in Italy. | Entry price point; includes carbon handlebar, stem, and seatpost. |
| 2. Italia Range | Hybrid construction (Italian-made tubing bonded with pre-made BB/dropouts). | Mid-to-high tier; lower lead times with partial European assembly. |
| 3. Italia X | 100% produced, filament wound, Resin Transfer Molded (RTM), and painted in Italy. | Top-of-the-line performance flagships competing with WorldTour brands. |


